Direct marketing
- E-mail marketing (mailouts starting March 2006)
- Fax mail
- Recall and follow up on pre-registered attendees

Advertising campaign
- Media partnership with the most important ICT magazines, business-oriented publications, vertical ICT magazines
- ICT portals and newsgroups
- Media partnership with eTV and TelePA

PR activities/press office
- Burson-Marsteller
- PR support activity and press office for the sponsors as value added to the attendance

And on the web site...
- Forum before and after the event as a support tool for the training sessions (workshop, Lab, seminars)
- Showcase section on the LinuxWorldSummit web site where users can publish reports of their experiences and successful projects
- Sessions' documentation: presentations/introductions, demonstrations, white papers, keynotes
- Multimedia contents: event photos, videos and audio
- Live blog: an important manager in the IT community blogs about its experience during the Summit
- Event newsletter: targeted at the the Linux and open source community (begin January 2006)